Shogoin Yatsuhashi Sohonten x Hatsune Miku Collaboration Merch Now Available Online!

Shogoin Yatsuhashi Sohonten, established back in 1689, is a famous brand from Kyoto, known for selling yatsuhashi, a Japanese confectionery made from rice flour, sugar and cinnamon. This sweet has been well-loved for around 320 years, and now their collaboration with Hatsune Miku is taking the spotlight!

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Collaboration history

Shogoin Yatsuhashi Sohonten’s collabs with Hatsune Miku first took place back in 2014 as a part of a promotional campaign for the “Magical Mirai 2014 in Osaka” concert at Kyoto International Manga Anime Fair (KyoMaf). Here you were able to get to variants of yatsuhashi:

• Matcha (ceremonial green tea) with a box art illustration from iXima
• Strawberry, with a box art illustration from のん / Non

As well as this, you were able to buy a clear A4 file with iXima’s art, featuring these same illustrations!

A second collaboration between them took place back in November 2019, and this time the yatsuhashi sweets were stocked by the wagashi shops inside the Sofmap AEON Mall KYOTO store, and of course by Shogoin Yatsuhashi themselves. The sweets this time have been available in two variations:

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おはようございます。
昨日より初音ミクパッケージの八つ橋(抹茶、黒ごま)、缶バッジの発売が始まりましたので宜しくお願いします。 pic.twitter.com/aYZHkFnV5h

— 新八茶屋 (@sinpachi7) November 28, 2019

＼先行販売のお知らせ／　
京都にある「新八茶屋」さんにて初音ミクのグッズを本日より先行販売中！
『クリアファイル』『アクリルキーホルダー』『ハンカチ』に引き続き、京都を代表するあの有名な和菓子のコラボ商品も進行中とか…！？
「新八茶屋」さんはコチラ★→ https://t.co/0dbBiexKoC pic.twitter.com/L1HNXBCSre

— 初音ミク 公式 (@cfm_miku) November 15, 2019

• Kurogoma (black sesame) with a box art illustration from Omutatsu / おむたつ
• Matcha (ceremonial green tea) with a box art illustration from Fujimi Nanna / 藤実なんな
  
  And there were also goods brought again for the sake of this collaboration for Japacon’s XPO! But what’s even more exciting is that the merchandise from this collaboration is now available online! (Keep reading for more details).

【商品販売開始のお知らせ📦】
京都にて大好評発売中の「聖護院八ツ橋総本店と初音ミクのコラボレーション八ツ橋」のイラストを起用したグッズが通販サイトで登場‼️
藤実なんな先生、おむたつ先生描き下ろしの可愛いグッズです✨ぜひチェックしてください😄#初音ミク https://t.co/i37TWO5rzW pic.twitter.com/AsgK17jbyF

— えくすぽ＠神田明神物販所 出張所 (@xpo_onlineshop) June 19, 2020

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Merchandise lineup

Acrylic Key Holder : ¥880 (after tax)

• Dimensions: 100 mm x 72 mm

Clear File : ¥440 (after tax)

• Size: A4 paper-sized

Can Badge : ¥660 (after tax)

• Size : 75mm

Sticker : ¥550 (after tax)

• Size: 100mm

Handkerchief : ¥825 (after tax)

• Dimension : 250mm
• Fabric : Microfiber

※ Please note that the merchandise CAN be bought and shipped, but since the yatsuhashi is fresh and has a short expiration date, they cannot be shipped out.

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Links

• XPO’s Announcement tweet
• Hatsune Miku blog entry about the Shogoin Yatsuhashi x Hatsune Miku 2019 collab
• Shogoin Yatsuhashi Sohonten Homepage and the online shop