Pocari Sweat Ambassadors Leo/need 2021 Campaign Begins
As announced on the Wondershow Channel #7 livestream, the members of Leo/need from Project SEKAI Colorful Stage! feat. Hatsune Miku have been inaugurated as the newest Pocari Sweat Ambassadors! As such, they will now be promoting Pocari Sweat in the series of promotional videos and more as summer approaches!
See below for a quick recap of collaborations between Pocari Sweat and Hatsune Miku, MEIKO and Hoshino Ichika up to now:
- Pocari Sweat Ambassador Hatsune Miku Web Movie Now Online
- Pocari Sweat Web Movie “Tokyo Supply Girl” Now Online
- Pocari Sweat’s Newest Contest Has Miku At The Forefront
- Pocari Sweat “Urupoca” x Hatsune Miku Contest Results
Then read on to learn what the next chapter of their collaboration entails with the full Leo/need band in tow!
※All translations below are unofficial
New Web Movie
The newest web movie promoting Pocari Sweat now includes Saki, Honami and Shiho! Watch it below!
Movie Details
Campaign slogan: ネツナレろ！ / Netsu Narero! (Get Used to the Heat!)
Background music: 霽れを待つ / Hare o Matsu (Waiting for Fine Weather), Sekai ver. by Orangestar
Characters:
- Hatsune Miku (Pocari Sweat Ambassador version)
- MEIKO
- Megurine Luka (Leo/need version)
- Hoshino Ichika (Leo/need)
- Tenma Saki (Leo/need)
- Mochizuki Honami (Leo/need)
- Hinomori Shiho (Leo/need)
- Mirai Akari (VTuber)
- YuNi (VTuber)
- Fuji Aoi (VTuber)
Line translations (unofficial):
Miku: “That’s right, I hear it’ll be really hot this summer.”
Saki: “I’m worried about getting heat stroke.”
Honami: “Then we should get ready by doing stuff that makes us sweat.”
Shiho: “Getting used to the heat, huh.”
Ichika: “Yeah. I want to make this a summer to remember.”
Miku: “Get used to the heat!”
Akari: “Let’s exercise to get used to the heat!”
YuNI: “Keep it up everyday”
Aoi: “Until you sweat!”
MEIKO: “Here’s to having a fun summer!”
Miku: “Get used to the heat!”
Ichika: “Let’s face summer head-on…”
All: “And get used to the heat!”
Twitter Campaign
There are now two hundred 7DAYS POCARI BOXES up for grabs in the new Twitter Follow and Retweet campaign!
To recap, these boxes contain a whole week’s worth of Pocari Sweat, one for each day of the week, along with a special character illustration with each!
How to Enter
Entering the campaign is very simple:
- Follow the official Pocari Sweat Twitter account at @pocarisweat_jp (Twiter account required)
- Retweet or Quote Retweet the below Tweet by May 19, 2021:
And you’re done! Then it’s just a matter of waiting for a direct message from the Pocari Sweat account if you win!
※Note that if you live overseas, you may need to use a forwarding service in the event that you win one of the boxes.
7DAYS POCARI BOX Contents
- Pocari Sweat 500 mL bottles x7
- Illustrations of Hatsune Miku, MEIKO, Megurine Luka and the four Leo/need members
- Messages of support from each character about bodybuilding in preparation for summer
Campaign Website
Finally, a new website for the ‘Get Used to the Heat‘ campaign is now open!
Find it here!
https://pocarisweat.jp/action/pocarimiku/netsunarero
On the website, you can find the following:
- The main campaign visual with Miku, Luka, MEIKO and the Leo/need members
※Note: unlike in the above video, MEIKO appears in her Leo/need attire for the main visual
- Details on the 7DAYS POCARI BOX and Twitter campaign
- Explanation of the campaign theme of heat acclimation:
“Our bodies cannot adapt to summer heat right away. That’s because our bodies don’t have enough sweat necessary for thermoregulation. Therefore, it’s important to steadily get used to the heat before we reach the height of summer. The process in which the body adapts to the heat is called heat acclimation.”
“Why is heat acclimation important!?”
“It is believed that there will be many people who will not be used to the heat by the height of summer due to not having many chances to sweat from not going out enough.”
- Steps to getting used to the heat, told through cute Miku illustrations
- A section for special campaign movies
The website hints that there will be seven more special movies to be uploaded in the future, so look forward to them!
**UPDATE**
The special campaign movies are now slowly getting released on Twitter! Find the videos and some unofficial translations for them below!
Miku: “Starting today, let’s get used to the heat to prevent heat strokes! Let’s start with simple workouts. It’ll do you good to exercise until you start sweating a bit. Don’t lose heart!”
Ichika: “Let’s see… so you should do some slightly strenuous exercise for about 30 minutes a day, huh.”
Honami: “Sounds good. So then, let’s go!”
Shiho: “So the process of getting used to the heat is called ‘heat acclimation,’ huh. Heat acclimation… never heard of it.”
Saki: “In order to have fun during summer, I’m going to practice working up a good sweat whenever I’m free! Alright, let’s do this!”
Ichika: “Take it little by little, okay?”
Honami: “That’s enough for today. Keep up it, but don’t overdo it!”
A new summer means a new round of collaborations with Pocari Sweat as the campaign expands to include even more Leo/need members. Who knows how much more the Pocari Sweat x Project SEKAI collaboration can grow as the game gets more and more popular. Who do you suppose could be the next ambassador if there is one?
Stay tuned as Pocari Sweat’s ‘Get Used to the Heat‘ campaign with Leo/need continues to develop! Expect updates to this page with each development!
Links
Project SEKAI Colorful Stage! feat. Hatsune Miku
- Project SEKAI Colorful Stage! feat. Hatsune Miku official site
- Project SEKAI Colorful Stage! feat. Hatsune Miku official Twitter
- Initial game announcement and “rumors”
- Official outfit designs
- “Daily Life at Project SEKAI” Comics
- Message from the developers on leaked information
Livestream Highlights
- First livestream from October 23, 2019
- Miku Day livestream from the March 9, 2020
- Pre-registration livestream from July 22, 2020
- Virtual Live livestream from August 24, 2020
- Pre-release livestream from September 26, 2020
- Release celebration livestream from October 2, 2020
- Wondershow Channel #3 livestream from December 23, 2020
- Wondershow Channel #4 livestream from January 25, 2021
- Wondershow Channel #5 livestream from February 22, 2021
- Half-Anniversary special from March 30, 2021
- Wondershow Channel #7 livestream from April 28, 2021
Project Message
Colorful Broadcast
Character Profiles
Virtual Singers
・Hatsune Miku
・Kagamine Rin
・Kagamine Len
・Megurine Luka
・MEIKO
・KAITO
Leo/need
・Hoshino Ichika
・Tenma Saki
・Mochizuki Honami
・Hinomori Shiho
MORE MORE JUMP!
・Hanasato Minori
・Kiritani Haruka
・Momoi Airi
・Hinomori Shizuku
Vivid BAD SQUAD
・Azusawa Kohane
・Shiraishi An
・Shinonome Akito
・Aoyagi Toya
Wonderlands×Showtime
・Tenma Tsukasa
・Otori Emu
・Kusanagi Nene
・Kamishiro Rui
25-ji, Night Code de.
・Yoisaki Kanade
・Asahina Mafuyu
・Shinonome Ena
・Akiyama Mizuki
